SiteAuditLint Academy · SEO Fundamentals

Learn how search works. Crawl, index, rank. Build a solid SEO foundation.

Understand how search engines discover, process, and rank pages. Six short lessons cover SEO basics, crawling, indexing, rankings, URL structure, and metadata.

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6 short lessons. Beginner level. Learn at your own pace.

Your course path 6 lessons
01
UnderstandSEO basics and how organic search works
02
DiscoverCrawling, internal links, and XML sitemaps
03
ProcessIndexing, canonicals, and duplicate content
04
PresentRankings, URLs, and metadata in search results
Learn at your own paceStart at lesson 01 or jump to the topic you need.

01–06 / Foundations

Choose your starting point

One focused topic per page. Work through them in order if you are new to SEO, or jump straight to the concept you need.

01Introduction

SEO basics

What search engine optimization means, how organic search works, and the core ideas behind optimizing a website.

  • Organic search
  • Search intent
  • Technical SEO
  • Content
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02Discovery

Crawling

How crawlers discover URLs, follow internal links, use XML sitemaps, and request pages from your website.

  • Crawlers
  • Internal links
  • XML sitemaps
  • Status codes
  • Crawl budget
  • Robots.txt
Open lesson
03Processing

Indexing

How page content is processed, how duplicates are consolidated, and what keeps a page out of a search index.

  • Noindex
  • Canonical tags
  • Duplicate content
  • Index coverage
Open lesson
04Results

Rankings

How search systems match indexed pages to a query and order them using relevance and quality signals.

  • Relevance
  • Quality signals
  • Search intent
  • SERP features
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05Structure

URLs

Readable URL structure, redirects, and canonical URLs, and how they shape the way a site is organized and crawled.

  • URL structure
  • Redirects
  • Canonical URLs
  • HTTPS
Open lesson
06Snippets

Metadata

Title tags, meta descriptions, and the page details search engines use to build the snippet people see in results.

  • Title tags
  • Meta descriptions
  • Headings
  • Search snippets
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Remember the distinction. A page moves through search in three stages: crawling, indexing, and ranking. Discovery does not guarantee indexing, and indexing does not guarantee a particular ranking. Each stage has its own checks and signals.

Practical guides

Put the fundamentals into practice

Each stage of search has common technical problems. These guides show how to find and fix them on a real website.

Ready for the next step? After the fundamentals, continue to Technical SEO or run a technical SEO audit on your own site.