Warning Images
Images missing alt attribute
- Severity
- Warning
- Impact
- Low
- Effort to fix
- Low
- Issue code
img_alt_missing
Why it matters
Alt text describes images to screen readers and search engines, and is used by image search.
How to fix it
Add descriptive alt text to meaningful images and alt="" to purely decorative ones.
How it affects your score
Finding this issue on any page costs the Images score 3 points, plus up to 12 more depending on the share of crawled pages affected. Weakens rankings, crawling or measurement. Fix after critical issues.
Find the affected URLs
Open Crawl > Issues and pick Images missing alt attribute. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (low), and in the issues CSV under the code img_alt_missing. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.