Critical Technical SEO
Redirect loop
- Severity
- Critical
- Impact
- High
- Effort to fix
- Low
- Issue code
redirect_loop
Why it matters
The redirect never reaches a final page because it points back to a URL already in the chain. Browsers show an error and search engines give up.
How to fix it
Point the redirect at the correct live page and remove the circular rule.
How it affects your score
Finding this issue on any page costs the Technical SEO score 8 points, plus up to 25 more depending on the share of crawled pages affected. As a critical issue type it also takes 3 points off overall site health (critical deductions stop at 15 points). Blocks indexing, breaks pages or loses traffic. Fix these first.
Find the affected URLs
Open Crawl > Issues and pick Redirect loop. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (high) and effort (low), and in the issues CSV under the code redirect_loop. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.