Opportunity AEO / GEO
No question-led sections
- Severity
- Opportunity
- Impact
- Medium
- Effort to fix
- Medium
- Issue code
aeo_no_questions
Why it matters
Answer engines and AI overviews favour content that states a question and answers it directly.
How to fix it
Add question-style H2 or H3 headings with a concise answer below each, and consider FAQPage markup.
How it affects your score
Finding this issue on any page costs the AEO / GEO score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.
Find the affected URLs
Open Crawl > Issues and pick No question-led sections. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (medium), and in the issues CSV under the code aeo_no_questions. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.