SiteAud!tLint Support

Opportunity AEO / GEO

No question-led sections

Severity
Opportunity
Impact
Medium
Effort to fix
Medium
Issue code
aeo_no_questions

Why it matters

Answer engines and AI overviews favour content that states a question and answers it directly.

How to fix it

Add question-style H2 or H3 headings with a concise answer below each, and consider FAQPage markup.

What this means

The page is indexable and has at least 300 words, but none of its H2, H3 or H4 headings is phrased as a question (ending in ?), and it has no FAQPage, QAPage or HowTo structured data.

This is an opportunity for answer engines, not an error. Short pages, product pages and pages that are not meant to answer questions can safely ignore it.

Why it matters

AI answer engines such as ChatGPT search, Perplexity and Google's AI Overviews pull short, self-contained passages that answer a specific question. A section headed with the question people ask, followed directly by a clear answer, is easy to match and quote. The same structure helps featured snippets and makes long pages easier to scan.

How to fix it

  1. Find the questions people actually ask about the topic: Search Console queries for the page, "People also ask" boxes, support tickets and sales calls.
  2. Rewrite one or more existing section headings as those questions, where it reads naturally. "Pricing" becomes "How much does an SEO audit cost?".
  3. Answer in the first one or two sentences under the heading, then add the detail.
  4. Keep each section self-contained, so it makes sense if quoted on its own.
  5. Add FAQPage markup only for real FAQ sections visible on the page.

Do not turn every heading into a question. Two or three that match real searches are worth more than a page of forced ones.

Verify the fix

Recrawl. The AEO / GEO view in Pages shows question headings and FAQ schema for each page. To see whether AI tools actually cite you, see AI visibility.

How it affects your score

Finding this issue on any page costs the AEO / GEO score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.

Find the affected URLs

Open Crawl > Issues and pick No question-led sections. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (medium), and in the issues CSV under the code aeo_no_questions. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.