Opportunity Content
Near-duplicate content
- Severity
- Opportunity
- Impact
- Medium
- Effort to fix
- Medium
- Issue code
near_duplicate
Why it matters
The main content is about 85% or more similar to other pages, which can make them compete in search.
How to fix it
Make each page clearly different or consolidate them into one stronger page.
How it affects your score
Finding this issue on any page costs the Content score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.
Find the affected URLs
Open Crawl > Issues and pick Near-duplicate content. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (medium), and in the issues CSV under the code near_duplicate. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.