Warning Structured Data
Invalid JSON-LD
- Severity
- Warning
- Impact
- Medium
- Effort to fix
- Low
- Issue code
schema_invalid
Why it matters
At least one JSON-LD block could not be parsed, so search engines will ignore it.
How to fix it
Fix the JSON syntax and validate the markup with the Rich Results Test or the Schema.org validator.
How it affects your score
Finding this issue on any page costs the Structured Data score 3 points, plus up to 12 more depending on the share of crawled pages affected. Weakens rankings, crawling or measurement. Fix after critical issues.
Find the affected URLs
Open Crawl > Issues and pick Invalid JSON-LD. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (low), and in the issues CSV under the code schema_invalid. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.