Opportunity Structured Data
No structured data
- Severity
- Opportunity
- Impact
- Medium
- Effort to fix
- Medium
- Issue code
schema_missing
Why it matters
Structured data helps search and answer engines understand entities on the page and can enable rich results.
How to fix it
Add relevant JSON-LD such as Organization, Article, Product, LocalBusiness, BreadcrumbList or FAQPage.
How it affects your score
Finding this issue on any page costs the Structured Data score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.
Find the affected URLs
Open Crawl > Issues and pick No structured data. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (medium), and in the issues CSV under the code schema_missing. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.