Warning On-Page SEO
Missing meta description
- Severity
- Warning
- Impact
- Medium
- Effort to fix
- Low
- Issue code
desc_missing
Why it matters
Search engines will generate a snippet themselves, which is often less compelling and lowers click-through rate.
How to fix it
Write a unique meta description of roughly 70 to 160 characters that summarises the page and invites the click.
How it affects your score
Finding this issue on any page costs the On-Page SEO score 3 points, plus up to 12 more depending on the share of crawled pages affected. Weakens rankings, crawling or measurement. Fix after critical issues.
Find the affected URLs
Open Crawl > Issues and pick Missing meta description. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (low), and in the issues CSV under the code desc_missing. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.