Opportunity On-Page SEO
Duplicate meta description
- Severity
- Opportunity
- Impact
- Low
- Effort to fix
- Low
- Issue code
duplicate_description
Why it matters
Several indexable pages share this description, so snippets fail to differentiate them.
How to fix it
Write a unique description for each indexable page.
How it affects your score
Finding this issue on any page costs the On-Page SEO score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.
Find the affected URLs
Open Crawl > Issues and pick Duplicate meta description. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (low), and in the issues CSV under the code duplicate_description. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.