Critical Internal Linking
Links to broken internal pages
- Severity
- Critical
- Impact
- High
- Effort to fix
- Low
- Issue code
links_to_broken
Why it matters
This page links to internal URLs that return errors, wasting link equity and frustrating users.
How to fix it
Update or remove the broken links listed in the detail column.
How it affects your score
Finding this issue on any page costs the Internal Linking score 8 points, plus up to 25 more depending on the share of crawled pages affected. As a critical issue type it also takes 3 points off overall site health (critical deductions stop at 15 points). Blocks indexing, breaks pages or loses traffic. Fix these first.
Find the affected URLs
Open Crawl > Issues and pick Links to broken internal pages. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (high) and effort (low), and in the issues CSV under the code links_to_broken. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.
Guides that cover this issue
Related Internal Linking issues
- CriticalBroken page with backlinks
- WarningBacklinked page not indexable
- WarningLinks to broken external pages
- OpportunityBacklinks point to a redirect
- OpportunityDeep page (more than 4 clicks)
- OpportunityInternal links without anchor text
- OpportunityLinks to redirecting internal URLs
- OpportunityNon-descriptive anchor text