Backlinks point to a redirect

Severity: Opportunity
Impact: Low
Effort to fix: Medium
Issue code: backlinked_redirect

Why it matters

Backlinks reach this page through a redirect. Most value passes, but chains and changes can lose it.

How to fix it

Keep the redirect in place permanently, and ask important linking sites to update the link.

How it affects your score

Finding this issue on any page costs the Internal Linking score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.

Find the affected URLs

Open Crawl > Issues and pick Backlinks point to a redirect. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (medium), and in the issues CSV under the code backlinked_redirect. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.

Guides that cover this issue

Import backlinks from Search Console, Ahrefs or Semrush