Tag loaded twice on the page

Severity: Critical
Impact: High
Effort to fix: Low
Issue code: track_duplicate_container

Why it matters

The same GTM container or gtag.js loaded twice usually sends every event twice: double page views, halved bounce rate and inflated conversions.

How to fix it

Keep one snippet. Check the theme or template, plugins and any app that also injects the tag.

How it affects your score

Tracking issues have their own Tracking score and never lower the SEO site health score. They still appear in the Action Plan, the issues CSV, Slack messages and Linear tickets. Blocks indexing, breaks pages or loses traffic. Fix these first.

Find the affected URLs

Open Crawl > Issues and pick Tag loaded twice on the page. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (high) and effort (low), and in the issues CSV under the code track_duplicate_container. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.

Guides that cover this issue

Tracking and pixels audit