Analytics tag missing on this page

Severity: Warning
Impact: Medium
Effort to fix: Low
Issue code: track_missing_on_page

Why it matters

Visits to this page are not measured, so reports under-count traffic and break user journeys.

How to fix it

Add the same GTM (or GA4) snippet this site uses elsewhere, usually in the shared page template.

How it affects your score

Tracking issues have their own Tracking score and never lower the SEO site health score. They still appear in the Action Plan, the issues CSV, Slack messages and Linear tickets. Weakens rankings, crawling or measurement. Fix after critical issues.

Find the affected URLs

Open Crawl > Issues and pick Analytics tag missing on this page. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (medium) and effort (low), and in the issues CSV under the code track_missing_on_page. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.

Guides that cover this issue

Tracking and pixels audit