SiteAud!tLint Support

Info Tracking & Analytics

Several analytics tools on the site

Severity
Info
Impact
Low
Effort to fix
Medium
Issue code
track_many_analytics

Why it matters

Three or more analytics tools measure the same visits. The numbers never match, which causes confusion, and each tool adds page weight.

How to fix it

Decide which tool is the source of truth for each question and remove the ones nobody uses.

What this means

The site loads three or more analytics tools, such as GA4, Matomo, Plausible, Mixpanel or Amplitude. The evidence lists them. This is an Info notice.

Why it matters

Several tools are sometimes deliberate: product analytics next to marketing analytics, for example. Often, though, tools pile up over the years. Each one adds scripts and requests to every page, which slows pages down, adds to the data shared with third parties and the cookies your consent banner must declare, and produces conflicting numbers that nobody trusts.

How to decide

For each tool, ask:

  • Does anyone look at its reports?
  • Does it answer a question the others cannot?
  • Is it covered in the privacy policy and consent tool?

Behaviour tools such as Hotjar and Clarity are counted separately and do not trigger this notice.

How to fix it

  1. Agree which tool is the source of truth for traffic and conversions.
  2. Remove tools nobody uses, from the page code or the GTM container.
  3. Update the privacy policy and consent declarations.

Verify the fix

Recrawl. Improve > Tracking & Pixels lists every tool found and which pages load it.

How it affects your score

Tracking issues have their own Tracking score and never lower the SEO site health score. They still appear in the Action Plan, the issues CSV, Slack messages and Linear tickets. A note for review. It never lowers the score.

Find the affected URLs

Open Crawl > Issues and pick Several analytics tools on the site. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (medium), and in the issues CSV under the code track_many_analytics. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.