SITEAUD!TLINT CONSULTING
Structured data and schema audit for accurate markup
Review your structured data for validity, consistency with visible content, and eligibility for supported search enhancements. A consultant inventories every schema type, finds errors and conflicts, and gives you the markup changes and tests to fix them.
Fixed quote after a short scoping call. No retainer required.
Founder · Technical SEO Consultant
Developer of SiteAud!tLint
Last reviewed
- Issue
- Article pages carry two Organization entities with different names and logos.
- Evidence
- The SEO plugin outputs one Organization node and the theme outputs another, with no shared @id.
- Impact
- Search engines receive conflicting publisher information on every article.
- Fix
- Disable the theme output and reference one Organization @id from Article, WebPage, and BreadcrumbList.
- Validate
- Rich Results Test, Schema Markup Validator, and a recrawl of the template.
Signs you need a schema audit
- Search Console shows structured data errors or warnings.
- Rich results disappeared or never appeared.
- Several plugins or apps output overlapping schema.
- Markup claims ratings, prices, or FAQs not visible on the page.
- Organization, author, or product entities are inconsistent.
- You are adding new schema types and want them right first.
What the schema audit covers
JSON-LD and other formats
How structured data is implemented across templates.
- JSON-LD, Microdata, and RDFa in use
- Markup injected by plugins, apps, or tag managers
- Markup that only appears after rendering
Schema type selection and completeness
Whether the right types and properties are used.
- Appropriate types per page
- Required and recommended properties
- Specific subtypes where they add meaning
Syntax errors and invalid values
Whether markup parses and validates.
- JSON syntax errors
- Invalid dates, URLs, currencies, and enumerations
- Deprecated types and properties
Conflicting entities and duplicate markup
Whether entities are defined once and connected.
- Duplicate Organization, WebSite, or Product nodes
- Missing or inconsistent @id references
- Plugin and theme markup overlap
Alignment with visible content
Whether markup describes what users actually see.
- Prices, ratings, and availability that match the page
- FAQ and review markup without visible content
- Author and date accuracy
Rich result eligibility
Whether pages meet the requirements for supported features.
- Current Google rich result requirements per type
- Features that have been restricted or retired
- Eligibility versus guaranteed display
Patterns we trace to a single cause
Plugin and theme overlap
Two sources outputting the same type create conflicting entities on every page.
Markup without content
Review or FAQ markup with no visible equivalent risks manual action and lost eligibility.
Template value errors
One wrong date or currency format in a template invalidates thousands of pages.
Disconnected entities
Nodes without @id links lose the relationships between author, publisher, and page.
How the audit works
Scope the audit
We confirm goals, priority pages or sections, and recent changes that shape where to look first.
Collect evidence
We crawl the site and review Search Console, analytics, and other data you share.
Group by pattern
Issues are grouped by template, section, or URL pattern instead of listed one URL at a time.
Trace root causes
Each pattern is traced to the setting, template, or process that produces it.
Prioritize and validate
Fixes are ranked by impact, reach, and effort, and rechecked after release when validation is in scope.
What you receive
Schema inventory
Every type in use by template, with source and coverage.
Validation findings
Errors, warnings, conflicts, and content mismatches.
Recommended markup changes
Corrected JSON-LD examples per template.
Testing checklist
Pre-release and post-implementation tests.
What we need from you
- Google Search Console access
- List of templates and page types
- Plugins, apps, or tag managers that output schema
- Staging access for testing (optional)
Who this audit is for
A good fit if
- You have structured data errors or lost rich results
- Several tools output schema on your site
- You are rolling out new schema types
- Entity consistency matters to your brand
Included vs. optional
- Core: all six areas above
- Optional: full JSON-LD rewrite for priority templates
- Separate: implementation by your developers
- Separate: catalog-wide product schema within the e-commerce audit
Structured Data and Schema Audit vs. other SEO services
Quoted to your scope.
Pick the engagement closest to what you need, tell us about your site, and you get a fixed quote after a short scoping call.
Questions, answered.
What does a schema audit include?
It reviews implementation formats, type selection, property completeness, syntax and values, duplicate or conflicting entities, alignment with visible content, and rich result eligibility.
Will valid schema give us rich results?
Not guaranteed. Valid structured data makes pages eligible, but search engines decide when to show rich results. Schema does not directly improve rankings either.
Do you write the markup?
Yes, we provide corrected JSON-LD examples for each template. Your developers implement them.
Which tools do you use to validate?
Google's Rich Results Test, the Schema Markup Validator, Search Console enhancement reports, and crawls of rendered markup.
How is this different from the e-commerce audit?
This audit covers all schema across all page types. The e-commerce audit checks product schema as part of a wider catalog review.
How long does it take?
Most audits are delivered within one to two weeks.
Get a clear, prioritized plan
Send your website URL and what you are investigating, and we will scope a schema audit around your goals.