No analytics or tag manager found

Severity: Warning
Impact: High
Effort to fix: Low
Issue code: track_none

Why it matters

Without analytics you cannot see which pages bring visitors, leads or sales, or measure any SEO work.

How to fix it

Install Google Tag Manager on every page and add a GA4 Google tag inside it (or install GA4 directly).

How it affects your score

Tracking issues have their own Tracking score and never lower the SEO site health score. They still appear in the Action Plan, the issues CSV, Slack messages and Linear tickets. Weakens rankings, crawling or measurement. Fix after critical issues.

Find the affected URLs

Open Crawl > Issues and pick No analytics or tag manager found. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (high) and effort (low), and in the issues CSV under the code track_none. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.

Guides that cover this issue

Tracking and pixels audit