Universal Analytics code still present

Severity: Warning
Impact: Low
Effort to fix: Low
Issue code: track_ua_legacy

Why it matters

Universal Analytics stopped processing data in 2023 (360 properties in 2024). The code only adds page weight and may send data nowhere.

How to fix it

Remove the UA-... code from the page and delete Universal Analytics tags in GTM.

How it affects your score

Tracking issues have their own Tracking score and never lower the SEO site health score. They still appear in the Action Plan, the issues CSV, Slack messages and Linear tickets. Weakens rankings, crawling or measurement. Fix after critical issues.

Find the affected URLs

Open Crawl > Issues and pick Universal Analytics code still present. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (low), and in the issues CSV under the code track_ua_legacy. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.

Guides that cover this issue

Tracking and pixels audit