Crawl Rate: How Googlebot Sets It and How to Improve It
Crawl rate is how fast Googlebot requests your pages. Google sets it from server health and crawl demand; you can’t force it higher, only remove limits.
Topic
Technical SEO
Technical SEO decides whether search engines can reach, render and index your pages at all. These articles cover crawlability, status codes, redirects, canonical tags, XML sitemaps, robots.txt and JavaScript rendering, written from what real crawls turn up. Start with the technical SEO audit guide if you are new to the topic, or pick the issue you are fixing today.
All Technical SEO articles
SEO Migration Plan: How to Run a Website Migration
A website migration ends when you can prove nothing broke: map redirects, compare staging to a baseline crawl, gate the launch, and spot regressions early.
How to Fix Hreflang Tags With Errors Across Every Localized Page
Hreflang errors break the whole cluster. Fix return tags, redirected and non-canonical alternates, and codes per template, then re-crawl every localized page.
Why a Deployment Cut Google Impressions 72% in One Week
Case study: a deployment redirected a site's top pages and cut impressions 72%. A 7-step crawl comparison method to diagnose, resolve and prevent it.
SEO Debugging: Find and Fix the Root Cause
SEO debugging traces an SEO problem from symptom to root cause using reproduction, scope, evidence, testing, and verification.
SEO Evidence: How to Prove an SEO Finding Is Real
SEO evidence connects technical findings to measurable proof, making issues easier to verify, document, fix, and compare over time.
SEO Change Management: How to Control SEO Risk Across Website Updates
SEO change management helps teams assess, review, document, and track website changes that could affect crawling, indexing, rankings, and search visibility.
SEO Incident Investigation: How to Find the Cause of SEO Problems
A structured workflow for investigating SEO incidents, from sudden traffic drops to unexplained changes across multiple pages.
SEO Monitoring: Detect Technical SEO Changes Before They Grow
Monitoring diffs each crawl against a healthy baseline, catching template, noindex, status code, and AI crawler access regressions while they are still small.
SEO Testing Before and After Deployment
Crawl before and after each release with identical settings. Check robots.txt, noindex, status codes and canonicals first, then links.
How to Report Technical SEO Issues to Developers
A good SEO ticket names the template, gives a count and three URLs, shows expected vs actual code, and says what must not change.
Inline vs Internal vs External CSS: What Matters for SEO
Where CSS lives barely matters to Google. Blocked or broken stylesheets, heavy render-blocking files and duplicated style blocks are what to fix.
JavaScript SEO: Raw HTML vs Rendered HTML in CSR, SSR and SSG
Google reads raw HTML first and renders later. Keep content, links, canonicals, robots tags and status codes in the server response.
Links That Couldn't Be Crawled: Fixing Incorrect URL Formats
Crawlers read the href, not the click. Typos like https// or www. without a scheme resolve as relative paths and create junk URLs on your site.
SEO-Friendly URLs: How to Structure and Audit URLs
SEO-friendly URLs are descriptive, readable, consistent, and crawlable. Audit URL structure, parameters, redirects, duplicates, canonicals, links, and sitemaps.
Search Engine Optimization (SEO)+Technical SEO
Crawlability vs Indexability: What’s the Difference?
Crawlability determines whether search engines can access a page; indexability determines whether they can include it in search results.
HTTP Status Codes and SEO: 200, 301, 404, 5xx
HTTP status codes tell search engines whether a URL loaded, redirected, is missing, blocked, rate-limited, or failed, affecting crawling and SEO.
Redirects: How to Find and Fix Redirect Problems
Redirects send users and crawlers from one URL to another. Fix chains, loops, wrong destinations, and unnecessary redirects to keep crawling clean.
Internal Linking: How to Audit and Improve Internal Links
Audit internal links for orphan pages, broken URLs, redirects, click depth, anchor text, nofollow links, and weak connections to important pages.
How to Describe a Business When the Business Description Is Missing
A missing business description can be fixed by adding clear business content and matching Schema markup that explains what the business does.
Technical SEO+Search Engine Optimization (SEO)
How to Find and Fix HTTPS Pages Linking to HTTP
HTTPS pages can still link to HTTP URLs. Find protocol mismatches, correct internal links, and verify redirects with a technical SEO audit.
Technical SEO+Search Engine Optimization (SEO)
How to Check if Google, Bing and AI Bots Can Crawl Your Website
Check website crawlability for Google, Bing, and AI bots with robots.txt checks, URL tests, search tools, and server logs.
Technical SEO+Search Engine Optimization (SEO)
Pre-Launch Website Checklist: Prevent Costly SEO Mistakes
Avoid preventable website launch problems with checks for SEO, broken links, redirects, performance, security, mobile usability, and analytics.
Technical SEO+Search Engine Optimization (SEO)
Website Crawler Tools: How Crawling Works and Tools to Try
Website crawler tools discover pages, collect technical data, and flag SEO issues. Compare five tools and learn how to run your first crawl.
Technical SEO+Search Engine Optimization (SEO)
Technical SEO Checklist for Search and AI
A technical SEO checklist helps prepare your site for search and AI by reviewing crawlability, indexing, site structure, performance, and content accessibility.
Technical SEO+Search Engine Optimization (SEO)
How to Run a Technical SEO Audit and Fix Issues
A technical SEO audit identifies website issues affecting crawling and indexing, then helps prioritize fixes and monitor changes over time.
Technical SEO+Search Engine Optimization (SEO)
XML Sitemap Errors: Common Problems and How to Fix The
Troubleshoot XML sitemap errors by checking URL status codes, indexability, canonical tags, XML formatting, and sitemap file limits.
Technical SEO+Search Engine Optimization (SEO)
Thin Content: How to Find and Fix Weak Pages
Thin content provides little value to visitors. Learn how to find weak pages, improve content quality, and address common SEO issues.
Technical SEO+Search Engine Optimization (SEO)
How to Find and Fix Duplicate Content Issues
Duplicate content can confuse indexing signals. Learn how to find duplicate URLs and fix them using practical SEO techniques.
Technical SEO+Search Engine Optimization (SEO)
Find and Fix Orphan Pages on Your Website
Orphan pages can be difficult for search engines and visitors to discover. Learn how to find them and improve your internal linking.
Technical SEO+Search Engine Optimization (SEO)
Noindex Tags: Common Issues and How to Fix Them
Noindex tags prevent pages from appearing in search results. Find out how to detect incorrect directives, fix them, and prevent future indexing issues.
Technical SEO+Search Engine Optimization (SEO)
Canonical Tag Problems: How to Identify and Fix Them
Canonical tag issues can confuse search engines. Learn how to find and fix missing, incorrect, and conflicting tags to improve URL consistency.
Technical SEO+Search Engine Optimization (SEO)
How to Find Broken Links and Fix 404 Errors
Broken links can disrupt navigation and crawling. Learn how to find, prioritize, and fix them with a technical SEO audit.
Technical SEO+Search Engine Optimization (SEO)
How to Fix Missing Meta Descriptions on Your Website
Discover how missing meta descriptions affect search snippets, how to find pages without them, and practical steps to add relevant, unique descriptions.
Technical SEO+Search Engine Optimization (SEO)
Duplicate Meta Descriptions: Common Issues and How to Resolve Them
Find out why duplicate meta descriptions occur, how they affect search snippets, and how to identify and resolve repeated descriptions across your website.
Technical SEO+Search Engine Optimization (SEO)
How to Find and Fix Missing Title Tags on Your Website
Understand what causes missing title tags, why they matter for SEO, and how to identify and resolve the issue using a technical audit.
Technical SEO+Search Engine Optimization (SEO)
Multiple H1 Tags: Causes, SEO Impact, and How to Fix Them
Multiple H1 tags occur when a page has more than one main heading. Find duplicates, keep the primary heading, and fix extra H1s in HTML or templates.
Technical SEO+Search Engine Optimization (SEO)
How to Find and Fix Duplicate Title Tags for SEO
Duplicate title tags confuse search engines and split ranking potential. Here's how to find them across your site and fix each one properly.
Technical SEO+Search Engine Optimization (SEO)
Missing H2 Heading Tags: How to Fix This SEO Issue
A missing H2 heading tag can weaken your page structure, confuse readers, and hurt SEO. Here's why it happens and the steps to fix it quickly.
Technical SEO+Search Engine Optimization (SEO)
Duplicate H1 Tags: How It Impacts SEO and How to Fix It
Fix multiple H1 tags by keeping one primary page heading, using H2 and H3 for supporting sections, and correcting shared templates across affected URLs.
Technical SEO+Search Engine Optimization (SEO)
Missing H1 Tags: Why They Matter and How to Fix Them
Learn why missing H1 tags matter for SEO, accessibility, and page structure, plus how to find and fix missing, empty, and multiple H1 tags.
Technical SEO+Search Engine Optimization (SEO)
How to Find and Fix Broken Internal Links on Your Website
Find broken internal links, identify the pages affected, and fix broken destinations before they hurt your site's usability and SEO.
Technical SEO+Search Engine Optimization (SEO)
Best Desktop SEO Crawlers for Windows Compared
Compare popular desktop SEO crawlers for Windows by pricing, free crawl limits, and technical audit features.