SiteAud!tLint Support

Opportunity On-Page SEO

Title over 60 characters

Severity
Opportunity
Impact
Low
Effort to fix
Low
Issue code
title_long

Why it matters

Long titles are usually truncated in search results, hiding part of the message.

How to fix it

Shorten the title and move the most important words to the front.

What this means

The page title is longer than 60 characters. The evidence shows its length.

Why it matters

Google shows titles in search results up to a pixel width, roughly 50 to 60 characters on desktop, and cuts longer ones with an ellipsis. There is no penalty for a long title, and Google reads the whole thing. The risk is that the visible part loses the words that make someone click, or that Google rewrites the title entirely.

So this is an opportunity: worth fixing where the important words come late, and fine to leave where the start already says everything.

Common causes

  • A long brand suffix added to every page: | Company Name Ltd. Official Website.
  • Titles generated from the full product name plus category plus brand.
  • Keywords stuffed in: Shoes, Running Shoes, Trail Shoes, Buy Shoes Online.

How to fix it

  1. Put the most important words first, so a cut-off title still makes sense.
  2. Shorten or drop the brand suffix. One short word is enough, and the brand already appears next to the result.
  3. Remove repetition and filler words.
  4. For templated titles, shorten the template, for example {product name} | Brand instead of {product name} - {category} - {subcategory} | Brand Name.

Verify the fix

Recrawl. The evidence shows the new length. Titles slightly over 60 characters with the key words up front are fine to leave as they are. See also Title under 30 characters.

How it affects your score

Finding this issue on any page costs the On-Page SEO score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.

Find the affected URLs

Open Crawl > Issues and pick Title over 60 characters. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (low), and in the issues CSV under the code title_long. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.