SiteAud!tLint Support

Opportunity On-Page SEO

Title under 30 characters

Severity
Opportunity
Impact
Low
Effort to fix
Low
Issue code
title_short

Why it matters

Very short titles miss the chance to describe the page and match more queries.

How to fix it

Expand the title with the page's main topic and a clear benefit or qualifier.

What this means

The page title is shorter than 30 characters. The evidence shows its length.

Why it matters

A very short title usually leaves out information that would help both search engines and people decide whether the page matches what they are looking for. Titles like Home, Products, Blog or Page 2 describe nothing on their own, and Google is more likely to replace them with its own wording.

Short is not always wrong. A strong, specific title such as Pricing | Brand or a well-known brand's home page can be ideal at under 30 characters. This is an opportunity, not an error.

Common causes

  • Titles taken straight from the menu label: About, Services.
  • Placeholder titles from a template that were never filled in.
  • Paginated or filtered pages that inherit a generic title.

How to fix it

  1. Describe the page more fully: what it offers, for whom, and where if it is local. Services becomes Commercial Plumbing Services in Leeds.
  2. On the home page, say what the business does, not only its name: Brand: Handmade Leather Bags.
  3. On blog and category pages, name the topic: SEO Guides and Tutorials instead of Blog.
  4. Keep each title unique. See Duplicate title.

Verify the fix

Recrawl and check the new length in the evidence. Aim for roughly 30 to 60 characters. See also Title over 60 characters.

How it affects your score

Finding this issue on any page costs the On-Page SEO score 0.5 points, plus up to 4 more depending on the share of crawled pages affected. A smaller improvement with a modest effect on its own.

Find the affected URLs

Open Crawl > Issues and pick Title under 30 characters. Each affected URL is listed with its evidence, and Copy URLs or Export URLs hands the list to a developer. The issue also appears in the Action Plan, ranked by impact (low) and effort (low), and in the issues CSV under the code title_short. After fixing, run a new audit and use Compare to confirm the URLs moved to fixed.