Independent SiteAuditLint analysis
SiteAuditLint crawled 100 URLs on atlassian.com and found no critical issues. The main patterns are a link to github.org, a domain that does not resolve, on 35 collection pages, 8 pages without an H1 including /software/jira, and HTML up to 5 MB on 44 pages.
| Metric | Result |
|---|---|
| Pages crawled | 100 |
| Crawl time | 37s |
| Health score | 94 / 100 (Excellent) |
| Issue types detected | 23 |
| Critical / warnings / opportunities / info | 0 / 63 / 363 / 14 |
| Audit date | October 4, 2026 |
What stood out
Overall assessment
atlassian.com is in strong technical condition. No 4xx or 5xx responses were recorded, 88 of 91 analyzed pages carry self-referencing canonicals, 89 carry hreflang, and all nine AI crawlers are allowed with an llms.txt file published.
The broken link pattern comes from one URL. Collection pages link to https://github.org/, which does not resolve. The intended destination is most likely github.com.
Page weight and headings deserve attention next. 44 pages exceed 500 KB, with a median of 1,480 KB, and the Jira product page, the blog index and several contact forms have no H1.
Audit methodology
SiteAuditLint started from the website's homepage and crawled up to 100 URLs by following discoverable internal links and the URLs listed in the XML sitemap. Results represent the URLs reached during the crawl and do not constitute a complete audit of the entire website.
| Starting URL | https://atlassian.com/ |
|---|---|
| Crawl limit | 100 URLs |
| URLs crawled | 100 (99 HTML) |
| Crawl date | October 4, 2026, 11:15 UTC |
| Crawl duration | 37s |
| Crawl method | Homepage start, internal link and sitemap discovery, robots.txt respected, raw HTML analysis |
| Tool | SiteAuditLint Desktop SEO Crawler |
| Scope | Publicly accessible URLs reached during the crawl |
Technical SEO scorecard
Scores are the category scores SiteAuditLint calculates as part of its Site Health Score.
| Area | Score | Key finding |
|---|---|---|
| Overall health | 94 | Excellent rating from SiteAuditLint |
| Technical | 96 | Navigation links to 301 redirects, 1 noindex whitepaper |
| Content | 97 | 2 thin sign-up pages |
| Performance | 94 | 44 pages over 500 KB, 8 slow responses |
| AEO | 97 | All 9 AI crawlers allowed, llms.txt present |
Major findings
1. Links to github.org
MediumFinding: 35 collection pages link to https://github.org/, which failed to connect. 38 pages in total link to a broken external URL.
Why it matters: github.org is not GitHub's domain. A typo in a shared integrations block repeats on every collection page. See broken link checker.
| URL | Broken target |
|---|---|
https://www.atlassian.com/collections/strategy/customers | https://github.org/ [ConnectError] |
https://www.atlassian.com/collections/strategy/resources | https://github.org/ [ConnectError] |
Recommended fix: Change the link to https://github.com/ in the collections component.
2. Missing H1 on key pages
MediumFinding: 8 pages have no H1, including https://www.atlassian.com/software/jira, /blog, /get-started and three /company/contact/ forms.
Why it matters: The Jira product page is one of the highest-value pages on the site. The H1 states its topic for crawlers and screen readers.
| URL | Evidence |
|---|---|
https://www.atlassian.com/software/jira | No H1 |
https://www.atlassian.com/blog | No H1 |
https://www.atlassian.com/company/contact/general-inquiries | No H1 |
Recommended fix: Add an H1 to the Jira product page and the blog and contact templates.
3. Very large HTML documents
MediumFinding: 44 pages exceed 500 KB of HTML. The median is 1,480 KB, the homepage is 2,516 KB and the largest page is 5,175 KB.
Why it matters: Multi-megabyte HTML slows download and parsing, especially on mobile.
| URL | HTML size |
|---|---|
https://www.atlassian.com/ | 2,516 KB |
https://www.atlassian.com/agile | 1,989 KB |
https://www.atlassian.com/collections | 1,569 KB |
Recommended fix: Review the global layout for inlined data, SVG and repeated menu markup.
4. Navigation links to redirects
LowFinding: 51 pages link to internal URLs that 301 redirect, including /software/jira/align, /enterprise/services, /rovo and /university.
Why it matters: Links in shared navigation that pass through a redirect add a hop on every click and crawl.
Recommended fix: Update the navigation to link to final URLs.
5. Slow responses
LowFinding: 8 URLs took longer than 1,000 ms. The homepage took 1,674 ms and the slowest was 1,947 ms.
Why it matters: The homepage is the main entry point and also the second-largest document.
| URL | Result |
|---|---|
https://www.atlassian.com/ | 1,674 ms |
https://www.atlassian.com/collections/software | 1,233 ms |
Recommended fix: Reducing HTML size on the homepage is likely to help response time as well.
6. Missing structured data and Open Graph images
LowFinding: 42 pages have no structured data, mostly collection pages. 31 pages lack og:image. 2 blog pages leave 30 images each without alt text.
Why it matters: Structured data and Open Graph images describe pages to search engines and social platforms.
Recommended fix: Add Product or SoftwareApplication markup and a default og:image to the collections template.
What's working well
- No 4xx or 5xx responses across 100 URLs.
- 88 pages carry self-referencing canonicals and 89 carry hreflang.
- Parameterized sign-up and contact URLs canonicalize to clean versions.
- All nine AI crawlers are allowed and an llms.txt file is published.
- 11 pages carry FAQ markup.
- No mixed content, missing HSTS or missing viewport tags.
Priority fixes
- Correct github.org to github.comOne component, 35 pages. Pages affected: 35
- Add an H1 to /software/jira and the blog8 pages. Pages affected: 8
- Reduce HTML size on the homepage and hubs44 pages. Pages affected: 44
- Link navigation to final URLs51 pages. Pages affected: 51
- Add structured data to collection pages42 pages. Pages affected: 42
Crawl data
| Metric | Result |
|---|---|
| URLs crawled | 100 |
| HTML pages | 99 |
| 2xx responses | 91 |
| 3xx redirects | 9 |
| 4xx responses | 0 |
| 5xx responses | 0 |
| Missing titles | 0 |
| Missing meta descriptions | 4 |
| Missing H1s | 8 |
| Self-referencing canonicals | 88 |
| Noindex | 1 |
| Pages without structured data | 42 |
| Missing og:image | 31 |
| HTML over 500 KB | 44 |
| Slow responses (over 1,000 ms) | 8 |
| AI crawlers allowed | 9 of 9 |
On-page counts (titles, descriptions, headings, canonicals) are measured across the 91 URLs that returned an HTML page with a 200 status.
Audit limitations
The crawl was limited to 100 URLs and started from the homepage, so only URLs discovered through internal links and the XML sitemap are represented. A 100-URL crawl does not represent the entire website. Findings reflect the site at the time of the crawl on October 4, 2026. SiteAuditLint analyzed the HTML returned by the server, so content added later by JavaScript and responses that differ for automated clients may not match what a browser shows. This audit evaluates technical observations, not overall business or search performance.
This is an independent SiteAuditLint analysis of publicly accessible pages. It was not requested or endorsed by Atlassian, and it does not imply that Atlassian uses SiteAuditLint.