Independent SiteAuditLint analysis
SiteAuditLint crawled 100 URLs on chase.com and found no critical issues. 75 URLs passed every check. The main gaps are Open Graph tags missing on 89 of 92 pages and structured data missing on 68.
| Metric | Result |
|---|---|
| Pages crawled | 100 |
| Crawl time | 26s |
| Health score | 96 / 100 (Excellent) |
| Issue types detected | 21 |
| Critical / warnings / opportunities / info | 0 / 17 / 323 / 19 |
| Audit date | October 4, 2026 |
What stood out
Overall assessment
chase.com is in strong technical condition. No responses took longer than one second, no 4xx or 5xx responses were recorded, 84 of 92 pages carry self-referencing canonicals, and all nine AI crawlers are allowed.
The largest gaps are metadata for sharing and search features. 89 pages carry no Open Graph tags at all, and 68 pages, including the homepage and /business, have no structured data.
Smaller items include 7 missing meta descriptions on education pages, 3 pages without an H1, and two links to preview-digital.chase.com, a staging hostname that is not publicly reachable.
Audit methodology
SiteAuditLint started from the website's homepage and crawled up to 100 URLs by following discoverable internal links and the URLs listed in the XML sitemap. Results represent the URLs reached during the crawl and do not constitute a complete audit of the entire website.
| Starting URL | https://chase.com/ |
|---|---|
| Crawl limit | 100 URLs |
| URLs crawled | 100 (99 HTML) |
| Crawl date | October 4, 2026, 18:00 UTC |
| Crawl duration | 26s |
| Crawl method | Homepage start, internal link and sitemap discovery, robots.txt respected, raw HTML analysis |
| Tool | SiteAuditLint Desktop SEO Crawler |
| Scope | Publicly accessible URLs reached during the crawl |
Technical SEO scorecard
Scores are the category scores SiteAuditLint calculates as part of its Site Health Score.
| Area | Score | Key finding |
|---|---|---|
| Overall health | 96 | Excellent rating from SiteAuditLint |
| Technical | 97 | 8 redirects, 3 intended noindex pages |
| Content | 100 | No thin or duplicate content |
| Performance | 99 | No slow responses, 4 pages over 500 KB |
| AEO | 98 | All 9 AI crawlers allowed, no llms.txt |
Major findings
1. No Open Graph tags
MediumFinding: 89 of 92 analyzed pages, including the homepage, have no og:title, og:description or og:image.
Why it matters: Open Graph tags control how a page appears when shared in messaging and social apps. Without them, platforms pick text and images on their own.
| URL | Evidence |
|---|---|
https://www.chase.com/ | Missing og:title, og:description, og:image |
https://www.chase.com/business | Missing og:title, og:description, og:image |
Recommended fix: Add Open Graph tags to the global template, filled from the existing title and meta description.
2. No structured data
MediumFinding: 68 pages have no structured data, including the homepage, /business and /business/banking-solutions.
Why it matters: Organization and FinancialProduct markup describe the bank and its products to search engines. 6 pages already carry FAQ markup, so the template supports it.
Recommended fix: Add Organization markup to the homepage and BreadcrumbList to product templates.
3. Links to a staging hostname
MediumFinding: /es/business and /personal/mortgage/calculators-resources link to preview-digital.chase.com, which could not be reached.
Why it matters: A preview or staging hostname in production links usually comes from content copied before publishing. See broken link checker.
| URL | Broken target |
|---|---|
https://www.chase.com/es/business | preview-digital.chase.com/business/payments/pos-system |
https://www.chase.com/personal/mortgage/calculators-resources | preview-digital.chase.com/personal/mortgage/... |
Recommended fix: Replace preview-digital.chase.com with www.chase.com in both links.
4. Missing meta descriptions and H1s
LowFinding: 7 pages have no meta description, including /business/knowledge-center and /personal/banking/education. 3 pages have no H1: /locator, /meeting-scheduler/getstarted and /personal/auto/payment-calculator.
Why it matters: Education hubs and tools are common search entry points. See H1s.
| URL | Evidence |
|---|---|
https://www.chase.com/business/knowledge-center | No meta description |
https://www.chase.com/locator | No H1 |
Recommended fix: Add descriptions to the education templates and H1s to the three tool pages.
5. Links to redirecting internal URLs
LowFinding: 56 pages link to URLs that 301 redirect, including /personal/mortgage/refinance/equity and /personal/investments/online-investing/sdi.
Why it matters: Each redirect adds a hop on every click.
Recommended fix: Update the shared navigation to final URLs.
What's working well
- 75 of 100 URLs passed every SiteAuditLint check.
- No responses over 1 second and no 4xx or 5xx responses.
- 84 pages carry self-referencing canonicals.
- Noindex is limited to search results, branch disclosures and a parameterized offer page.
- All nine AI crawlers are allowed.
- No mixed content, missing HSTS or missing viewport tags.
Priority fixes
- Add Open Graph tags to the global template89 pages. Pages affected: 89
- Add structured data to key templates68 pages. Pages affected: 68
- Replace preview-digital.chase.com links2 pages. Pages affected: 2
- Add descriptions and H1s10 pages. Pages affected: 10
- Update navigation to final URLs56 pages. Pages affected: 56
Crawl data
| Metric | Result |
|---|---|
| URLs crawled | 100 |
| HTML pages | 99 |
| 2xx responses | 92 |
| 3xx redirects | 8 |
| 4xx responses | 0 |
| 5xx responses | 0 |
| Missing titles | 0 |
| Missing meta descriptions | 7 |
| Missing H1s | 3 |
| Self-referencing canonicals | 84 |
| Noindex | 3 |
| Missing Open Graph tags | 89 |
| Pages without structured data | 68 |
| Slow responses (over 1,000 ms) | 0 |
| AI crawlers allowed | 9 of 9 |
On-page counts (titles, descriptions, headings, canonicals) are measured across the 92 URLs that returned an HTML page with a 200 status.
Audit limitations
The crawl was limited to 100 URLs and started from the homepage, so only URLs discovered through internal links and the XML sitemap are represented. A 100-URL crawl does not represent the entire website. Findings reflect the site at the time of the crawl on October 4, 2026. SiteAuditLint analyzed the HTML returned by the server, so content added later by JavaScript and responses that differ for automated clients may not match what a browser shows. This audit evaluates technical observations, not overall business or search performance.
SiteAuditLint reported no analytics or tag manager in the raw HTML. Tracking loaded by scripts after the initial response would not appear in this check, so that result is not treated as a finding here.
This is an independent SiteAuditLint analysis of publicly accessible pages. It was not requested or endorsed by Chase, and it does not imply that Chase uses SiteAuditLint.