Google Search Console is adding more control and visibility around how websites appear in Google’s Search generative AI experiences.
The update gives site owners and SEO teams a clearer way to manage and evaluate their presence as Google continues to expand AI-powered search. Instead of looking only at traditional search results, website owners can now monitor how their content is surfaced and represented in generative search experiences.
For SEO teams, this adds another area to monitor alongside rankings, clicks, impressions, indexing, and search appearance. It also highlights the growing need to understand how pages perform in AI search and answer engines when users receive AI-generated answers instead of a traditional list of blue links.
Google’s Search generative AI control applies to experiences including AI Overviews and AI Mode. Search Console also provides a generative AI performance report with impression data and page-level insights.
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